How To Make A Demographic Table – Whether you want to better understand your customers or connect with new readers you want to convert into customers, turning data into demographic infographics is a great way to inform and engage your internal and external audiences.
The description may be long, but creative approaches to demographic infographic design can help shape marketer decisions or motivate your readers to take action.
How To Make A Demographic Table
Learn more about demographic infographics and find the inspiration you need to create an engaging visual demographic report with Infographic Maker.
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Want to learn more about other types of infographics? Read our blog about 9 types of infographics or watch the video below:
Demographic data allows for an in-depth analysis of the population and many areas fall into this category. The most common types of demographic data are:
Of these, the first three (age, race/ethnicity, and gender/gender identity) are commonly used in demographic infographics, but all of these fields and more can be useful for understanding groups of people.
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), but especially in areas related to business, such as the example above, demographic information can also be applied to organizations and customers. This may include:
Applying demographics to datasets is a great way for marketers to generate actionable insights that they can use to develop their next campaign. It is also a popular form of visual content, especially when it comes to sharing original information or deriving new information from existing information.
The data used for your demographic infographic can come from your own internal analysis or be developed through an original survey to ask people about a specific topic.
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Population statistics tell us that there are about 328 million people living in the United States. By itself, this information is not particularly interesting. However, if we examine the demographic data released by the US Census Bureau, we can learn a lot, as shown in the demographic infographic above.
Visualizing the demographic data you’ve collected is easy with Infographic Maker. You can enter the data manually or import it from Google Sheets or Excel. Which type of chart or table is best depends on the data itself.
For example, using our census data, we can divide the US adult population (25 and older) into nine segments based on educational attainment. These segments vary greatly in size, and regardless of their size, nine is too many for a pie chart because it is difficult to read.
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You can read our blog to learn more about best practices for choosing charts for your data or see our quick guide below, but a good way to learn is to play around with different types of charts and to see which ones tell the story most effectively.
Sometimes a chart, graph, or visualization is best, especially when it comes to telling a highly focused story, as this example shows. This includes a single data point, the age demographic of social media users.
Other times, you need to visualize multiple demographics in a single infographic, and good demographic data serves different types of data visualizations, such as sample demographic infographics.
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Every marketer knows that the more detailed their analytics, the more likely they are to get the budget they need for a successful campaign. The example below is a perfect way to describe and visualize buyer behavior through the specifications and details involved.
Getting a microphone with your data can help you create a buyer persona, which is a semi-theoretical representation of your ideal customer based on demographic research. This usually includes age, gender, income and education, and usually the more detailed the better.
This personalized buyer persona infographic template is filled with demographic information used to create a back story that helps team members keep the customer in mind in every decision they make.
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Comparison infographics are some of the most effective design options because they are instantly recognizable to the reader and create a head-to-head battle. Demographic data is ideal for this format because it provides a pattern of geographic comparison.
National and global demographics tell us the highlights of the story at large, but zooming in to the local or city level hits in a way that macro data can’t.
Whether for an internal or external audience, a city demographics infographic can reveal details about an area’s population, as shown in the example below.
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Social media channels are essential for marketers because these platforms can help generate a lot of insider information, and for most marketers, social channels are one of the most effective ways to reach customers.
In some cases, social media demographic infographics can appeal to both internal and external audiences, as this example shows:
Social media demographics are important to any marketer, whether they use infographics for internal or external purposes, but there are some best practices to keep in mind when creating social media infographics, especially when it comes to size.
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Translating demographic infographics into PowerPoint is easy. Users can create their own images specifically for PowerPoint and export the files directly into the tool for things like decks, speeches and other presentations.
Demographic information is appropriate for PowerPoint, especially for professional audiences, including business executives, industry peers, or even potential investors. Translating demographic data into a PowerPoint presentation is a sure sign that you have a handle on your customers, competitors, and brand identity.
Often demographic comparisons themselves can serve as topic ideas for demographic infographics, and in these cases it would be obvious to include some demographic information. For example, if you were creating a demographic infographic for buyer personas, age and gender would be two important demographic variables.
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However, there are times when you don’t have a story until you dive into the data. Depending on the size of your data set, you can use Google Sheets or Microsoft Excel to create dynamic crosstabs that allow you to analyze your data in detail, assuming your data is in tabular format.
Another way to do this is to split your data by column and calculate manually or use the built-in spreadsheet functions, but this is much less efficient than using pivot tables.
Populations can be represented using graphs, charts, maps, tables, and icons, and the best method depends on the data itself. Sometimes it is necessary to use a combination of visualizations if you are dealing with complex demographics or very large numbers.
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Age is one of the most common demographic components in data analysis, but there are many ways to think about and visualize age demographics in infographic design.
One way to create an age demographics infographic is to use a pie or donut chart to find out how the ages of people in a single population group are distributed. When the number of age groups is large, a bar graph may be more appropriate.
Age demographics are also useful for creating generational comparison infographics, where two or more generational groups are compared across a number of categories.
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If you do not have demographic data, such as survey data or data about your customers, clients or users, or if you are looking for demographic data about the general population, there are many free resources available. Here’s a look at some of our favorites:
The power of visual content is well established and infographics are one of the most effective content creation techniques. In fact, studies have shown that infographics are shared nearly three times faster than any other content.
One of the main reasons for this is that people are drawn to well-designed information that tells a cohesive and compelling story. When the story is demographically driven, it can connect with readers in deep and meaningful ways.
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If you can create original and interesting results from demographic data, your infographics will be extremely authoritative because they will be the only word on the topic.
Enter your data directly into Infographic Maker and start creating powerful, interesting and engaging demographic infographics today. In actuarial science and demography, a life table (also called a life table or actuarial table) is a table that shows, for any age, the probability that a person of that age will die before their next birthday (“probability of death”) In other words, it represents the survival of a certain group of people.
There are two types of mortality tables in actuarial science. A periodic life table shows the death rate of a population over a period of time. Cohort life tables, commonly referred to as generational life tables, are used to show the overall death rate of an individual.
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