(wow) Words Of Wonders Level 2947 Answers – About 75% of online shoppers rely on high-quality images, which is why your Amazon listing image is so important. The visual aspect of the product is fundamental. You won't be able to get potential customers without a good image.
Amazon product listings take up the majority of your page with images. These images have a lot of white space.
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You might ask why they would do this, but Amazon's priority goes back to improving the user experience. You should have the same focus in all your additional photos.
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If you're having trouble finding the right product image, this guide is for you. This article covers topics such as Amazon Image Listing Size, Amazon Image Listing Requirements, and generally gives you the ultimate guide to Amazon Image Listing.
Amazon product image optimization is the process of selecting images that will improve your conversion rate. Choosing the right image will encourage buyers to take action.
As with other forms of optimization (Search Engine Optimization), your main goal is to meet the needs of your platform. If you've sold on Amazon before, you know that the platform can be very complicated.
The first step in developing a brand image is to meet minimum requirements. The next steps are all over the next photo proof to get the sale.
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The most optimized listing images use a combination of all the options listed below. For a deeper dive into Amazon product listing best practices, check out this article.
When you start choosing images for your product listings, your top priority should be relevance. To meet Amazon's listing requirements, your photos must accurately represent the product and title.
Without making your image relevant, all these tips will not matter. This starts with conforming to the standards that apply to all product images.
Those who sell traditional clothes have different tips which we will get to later. Amazon's fashion section is incredibly selective. Please don't give them a reason to fire you.
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Most product image needs come back to size. However, Amazon's minimum size requirement is smaller than you should expect.
Above you will see the zoom image height limit. Ideally, you want pixels between 1000 and 1600 px. The best image size is 2000x2000px as this allows sharper details.
You will want to save a copy of these images to your hard drive. However, you don't want your pixels to be too big.
High resolution images are always high quality. However, the majority of people viewing your product are likely to do so using a mobile device.
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The main image should be of incredibly high quality. However, the second image has no specific requirements. Try to make sure that you have enough space to store everything you need. Images, of course, are an important part of creating Amazon A+ content.
If you are an Amazon bookseller, most of the instructions remain the same. However, books have certain photography requirements. Check them out below.
It is important to maintain consistency when choosing secondary images. Also, be sure to read about Amazon A/B testing of your product listings.
You have a total of nine images. One of them is your main product image, and the other eight are secondary images.
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If you choose to upload videos, they will count towards your photo count. This works regardless of how many types of photos you choose to share.
Adding images to new products can be found under the Add Product tool in the Seller Center. After clicking here, you will find an offer tab that will take you to “Images of your products”.
From there, you can choose to upload the image to an existing folder. It's best to have a dedicated folder with sub-folders to organize your photos. This prevents you from having to sort through multiple folders to get to what you need.
If you want to add an image to an existing product, select “Product Details Page”. From there you should see a link similar to the one above.
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You can also choose to load using the asset loader, which allows you to load multiple inventory levels at once. The list uploader is for uploading new products only.
Once you understand the technical requirements for listing photos on Amazon, you can move on to the photo categories. It is not enough to choose high quality images. You also need variety.
Many situations attract different buyers. Be sure to use the instructions listed above if you want to be reminded of Amazon's photo requirements.
The big picture, the technical area you can see above, is the first level picture you have. It is an image of your original product without deviating from it at all.
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Amazon's dedicated review staff will notify sellers to remove unnecessary clutter unless it consists of a white background and a single product. Of course, this is a little different if your product is a collection of items.
The image should be your entire product, without cutting off the sides. This improves the customer experience by reducing complexity.
Ideally, you want to hire a professional product photographer to handle it for you. However, if you're like most Amazon sellers, you don't have a budget to start with. If you're on a budget like you, we have a solution for you later.
Live images are considered multiple images. Because of that, they don't need a blank white background. Instead, this gives you an opportunity to show your product in action.
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The photo above shows a great example of a couple enjoying a dark campsite together. It has LED lights with a small lens flare.
It also uses the empty space in this image to remind people of this feature. Since the consumer's eye is drawn to images rather than text, this is a good use of space.
The idea of a live image is to show how people use your product. It activates the part of their brain that needs to see.
If potential customers can see themselves using your product, you increase your chances of making a sale. The best way to do that is to show people using your product.
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Because people are often attracted to pictures, the information contained in those pictures can be used. Infographics allow users to see information that supports the benefits of your product.
The infographic above is one of the simpler examples, but it still gives you a good example of what image files can do. As long as you don't use the main image, sellers can use the image text anywhere.
Infographics combine the look of your product with the appeal of information. It prevents your customers from having to scroll to the right and down to find a reason to buy your product.
Here's another example of using your available image space. However, this image can be improved because the product is invisible. Remember that Amazon prefers products that take up to 85% of the screen.
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The image above shows a combination of infographics and product packaging. If you think you have high-quality packaging, displaying it can draw attention to the quality of your product.
Prospective clients want someone who pays attention to detail. This shows the smooth edges and high quality of your image, but it should shine on other aspects of your product.
Product packaging displays can be incredibly useful when selling gift sets. High quality packaging of gift sets is one way to increase the “wow factor”.
If you are selling premium products, it is important not to overdo it. This applies to image quality and packaging and other marketing activities.
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Detailed product photos give you another perspective, close-up features, or hard-to-see features. In the example above, you can see the inside of the Samsung.
Samsung gives you details about the design of their products mainly because they are a company that emphasizes design. Look at the smartphones they have, you will see how they prioritize.
The smooth interior means the watch won't irritate your wrist. At the same time, the watch strap has a slight adhesive and leather feel, which helps you stay on.
This is a great example of high quality images from multiple angles. With many high-quality products, choosing multiple angles is one way to help you visualize your products.
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Product size images come in two forms: an image that shows its size compared to other items, and one that has a specific number. Both scenarios allow buyers to see how the product would look in their collection.
Product size details make you think you're looking at an infographic. It also allows you to compare your product to something of a known size (like a 40-inch TV).
Large objects should take up most of the image, while small objects should not stand out too much. Either way, you don't want to confuse people into thinking that your product comes with accessories.
Before and after pictures may be helpful. They demonstrate the effectiveness of your product with quick demos.
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Although this type of image is often limited to the beauty industry, other industries can use it effectively. For example, a person who sells garden rugs can show how to keep a garden tidy.
In many ways, before and after photos are similar to “practical” photos. However, these images underestimate the size of the product.
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