(wow) Words Of Wonders Level 2035 Answers – 5 days after we wrote an article about Electronic Arts (NASDAQ: EA ) at the end of January, EA announced its 2019 results. third-quarter results and its shares fell nearly 20%, which would be the worst since 1999. Deficit is bad. Our article played a role. All Out – BFV, as expected, defied expectations, with digital sales far below expectations.
That was the end of it, we thought. But in early February, EA quietly released a new game called Apex Legends. The success of Apex Legends led to a big drop in EA stock from $75 to $106 at one point.
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The problem is Apex Legends had little to do with EA. EA is still a classic, as evidenced by its next release, Anthem. Just look at the user data for recent games other than Apex Legends:
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We believe that investors should exit and not exit EAs. EA is preparing for a big fall.
In 2019 the third quarter was a disaster. It’s hard to put into words how bad it was, so we’ll use charts instead.
It was in 2019. fiscal year guidance provided in 2019 in the second quarter. Revenue was flat and cash flow from operations was down slightly. It gets worse though…
These are the guidelines for the previous financial year. As you can see, revenue is now about 300 billion lower than Q2’s lower tax guidance, largely due to the digital decline. The OCF also aims to cut 300 million USD or about 20%. Many bulls who were expecting strong growth were sorely disappointed.
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The conference call was perhaps the most interesting of 2019. part of the third quarter. Management made several shocking admissions and continued to deny responsibility for their actions.
Unfortunately, the later release date meant the game fell into a competitive holiday window where major price cuts were a major factor. Also, when launching Battle Royale mode, we decided to prioritize other features, including the single-player experience. Fighting styles have become very popular in shooting games this year. As a result of these decisions, we struggled to accelerate and fell short of our sales expectations for the quarter. All prices in this section are for the third quarter of the year
So instead of admitting they made serious marketing and PR mistakes, like Patrick Söderland telling players not to buy a game if they didn’t like it, or trying to appeal to the team as a bit of a social justice warrior. they broke up. . They blame the core fan base for the release of Battle Royale. I think the ignorance of this statement is amazing. Even casual commenters know more than the system:
This is the best management we have seen in our entire investment career. Despite massive customer disruption and lost sales, EA executives still refuse to listen to customers. Unsurprisingly, BFV far exceeded sales expectations:
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As a result, we sold 7.3 million in the quarter. units, approximately 1 million less than our Q3 guidance.
We believe that investors should avoid companies like EA that are far from brand management and do not understand what their customers want.
We had good soft launch results with the last release, Command and Conquer: Rivals, but since the global release it hasn’t consistently reached the level we’d hoped for.
A franchise acquired by EA after acquiring Westwood Studios some time ago. The series was put on hiatus for a while before EA unexpectedly decided to release a mobile game in 2018. Unsurprisingly, fans of the show were furious, with one famous creator comparing it to “cleaning a corpse”.
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The move appears to be similar to what Activision Blizzard ( ATVI ) did when it announced Diablo Immortal, which sent its stock down 7%. Like Diablo Immortal, the C&C Rivals trailer received more votes than votes.
No wonder the franchise lost hope. If players don’t want it, they won’t install it.
EA goes on to talk about the FIFA franchise, which they’ve labeled as “strong” despite sales still going well, even with a massive 50% discount on Black Friday, as we reported in a previous article.
Again, this is a glaring red flag for those hoping for endless growth from EA. If its strongest franchise is flat, what about the less powerful franchises?
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Management also acknowledged that mobile, the fastest growing area of sports, will be smaller:
We started the year expecting strong mobile growth, but slow play and poor performance meant the business would end the year. Mobile brought in $142 million as our portfolio declined. USD revenue, down 22% year over year. We made some changes to Madden Mobile to make it more attractive, but we ran out of money. We continue to work to change that.
Overall, this call just goes to show that EA’s growth story based on the initial value could be history. Caveat Emptor.
Those who think Anthem has learned from the failure of Battlefield V may be in for a surprise. Anthem has already downloaded Battlefield V in one place: Chaos Timeline.
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Despite not being affected by Battlefield V’s release schedule and being a major source of player feedback, EA included it in Anthem. It’s clear that EA management needs to rethink their subscription strategy rather than digging their hole any deeper:
Battlefield V Early Access subscriptions were lower than we expected at launch.
It doesn’t help that EA is already receiving a lot of criticism from influencers on social media platforms for its busy release schedule.
Instead of increasing their subscriptions, many who saw the chart actually canceled their original orders and canceled their subscriptions. EA provided a response, but we doubt it helped much in the situation as it only blamed Sony, but didn’t fix the problem. EA’s monstrous release schedule is a classic example of hoarding money before a bulldozer.
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After that, EA also faced controversy surrounding Intim’s microtransactions when a $20 skin token was leaked. Developer Bioware responded by saying it was just revenge, but also caused unnecessary confusion.
During the conference call, EA said it expects to sell 5-6 million units. units, but we highly doubt they can do it at full price for several reasons, which we’ll discuss below.
From Anthem’s perspective, I think I said five to six million units, which is in line with our thinking last quarter and based on what we’ve been doing. We are excited to see the demo and the results. Source: Q3 conf call
Now that the song has been officially released to the public, we can dig into the details.
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So far, all the major influencers we see on YouTube have posted negative reviews about the song. Here are the highlights that have received a total of millions of views:
Please note that these reviewers are not regular gamers. They buy and review a game just to play it, and are experienced gamers and reviewers. In the case of Anthem, some of these reviewers played the game for hours before submitting a review. Players definitely take these reviewers seriously and may avoid the game if a reviewer gives negative feedback. These few videos alone probably cost the Anthem tens of thousands in sales.
Bioware’s genius in terms of story and gameplay is completely wasted here – I’ve been playing stealth games for 20 years and I’ve never had an experience like this – Fort Tarsus is one of the most depressing places I’ve ever seen. seen in his life. Life – Avoid this game, it’s not worth a fraction of its $60 price, it’s a loading screen simulator.
Another major issue that commenters have pointed out is that the song encourages co-op, but only rewards for killing enemies/opening chests. It seems that we do not have it easy.
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Interestingly, even a PAID reviewer from EA gave this game a bad review. That’s how bad this game is.
Online reviews are also ambiguous. The only good review is from Tech Advisor. Metacritic’s review score is shockingly lower than Battlefield V’s reviews, and we all know how that turned out.
As of late, Metacritic reviews have even dropped to a staggering 61%, and user reviews are an equally dismal 3.8.
In fact, the national anthem sounds like a simple game. If Bioware doesn’t step up and fix the game, it could become another Fallout 76, a game that was released last year with major bugs and terrible gameplay. 5-6 billion is a modest target, but with reviews like this, EA may have to cut Anthem to hit that number.
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Dwindling reviews and disgruntled users may put BioWare in danger of being shut down. No, only 15 Studio EAs will be closed.
In the last article, we explained that lootbox management is possible
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